deep sigh guyyyyyyyys…
I want to say that keeping your newsletter sign-up link visible is a no-brainer but alas, it is not.
Recently, I went on a hunt to subscribe to a ton of different designers and dyers and I cannot even begin to tell you how difficult it was to find a newsletter link for so so so many of them.
Here are my tips:
If you have a pop-up for your newsletter sign up embedded on your website, make sure there's somewhere else a person can sign up if they accidentally click out of it.
If you have a sign-up option that is tied to a lead magnet, make sure there's somewhere else a person can sign up if they don't want that specific lead magnet (and likely be spearheaded into a funnel that is not applicable). Most people don't just sign up for newsletters for fun but sometimes you get someone like me who does. So don't make it hard!
If you have an Instagram account, your email sign-up should be included in your link in bio or linktree or whatever you use.
If you have a traditional website, your newsletter sign up option should be on your home page, your About page, or both.
If you use other social media channels, make sure that you can direct humans to a page that has a place for them to sign up for your newsletter.
If you sell at trade shows, bring a piece of paper so people can sign up for your newsletter.
If you use social media in any capacity, TALK ABOUT THE FACT THAT YOU HAVE A NEWSLETTER. TELL PEOPLE TO SIGN UP. (I'm not yelling, I promise.)
Newsletters are outrageously invaluable in today's hyper-fast paced social media world. Make life easy for your followers/audience and guide them to the sign-up link as directly as you can. Opt-in to receive Mini Marketing emails.